Banijay label Nordic Meter TV is set to produce “The Journey – 15 Days in Nepal”, a new adventure reality series featuring Scandinavian celebrities, for Viaplay Group. It’s one of the latest examples of streamers investing in premium, unscripted shows.
The format, based on the concept created by another Banijay label, Mastiff TV Denmark, follows six celebrities as they embark on an adventure through the Nepalese jungle, walking alongside elephants, tigers and rhinos, to reach the mountains. of the Himalayas. Along the way, they’ll embrace the wilderness, learn about the rich culture of those they meet, and discover how to fend for themselves in mysterious and unfamiliar terrain.
Broadcast on Viaplay and TV3, the Swedish adaptation of the show will bring together Peter Stormare (“Fargo”) and Izabella Scorupco (“Hidden”), comedian Alfred Svensson and world champion swimmer Therese Alshammar, among others.
“We look forward to taking Viaplay audiences on this epic journey and bringing the Mastiff TV format to life,” said Madelene Hansson, Managing Director of Meter TV. “Although we know a lot about celebrities, when they’ve stepped out of their comfort zone, they’re just like us,” Hansson added. The exec pointed out that there was “a huge thirst for adventure formats set in unknown locations.”
David Sidebotham, CCO at Mastiff TV Denmark, confirmed, observing a “continued high demand for adventure reality and said the aim was to” create something innovative, exciting and authentic, with true personal development for the celebrities involved”.
Filippa Wallestam, EVP and CCO at Nordic Entertainment Group, said the company “will be able to accompany some of our best actors, athletes and comedians on the adventure of a lifetime with all that entails, from challenges to inner reflections.”
A Swedish banner, Meter TV is behind global brands like MasterChef, Big Brother, Lego Masters and Family Food Fight.
Mastiff TV Denmark, meanwhile, is known for creating hit formats like “Drag Me Out”, as well as documentaries such as Wild Wonderful Denmark.