The Cannes Film Festival is coming to the Fortnite metaverse – Virtual Reality Times
Yanira D. Kivi
3 min read
Cannes, the biggest film festival in the world, will be accessible on Epic Game fortnite thanks to the festival’s new partnership with the international media app Raw.
The festival will make its metaverse debut during which its famous backdrop will be recreated in Fortnite. The experience will take players to the festival through the eyes of three characters who will include a reporter who will spawn the material and do an interview; an actor who will audition with a great director, take part in a photocall and walk the red carpet; a director who must find the pages of a film script lost in a city and send them to a producer, collect them and climb the famous steps of the Palace to attend a film premiere.
Cannes on Fortnite will feature other quests that will address engaged topics such as climate change as well as inclusion and diversity in the film industry.
Each character in the Cannes metaverse will have a unique storyline as well as quests to undertake that will inspire players to wander the Promenade de la Croisette alongside their friends or discover the Palais des Festivals, pose for photos on the carpet red or to climb the famous Canes steps, unlock hidden locations and/or to collect Fortnite special effects.
Below is a promotional teaser of the Cannes Fortnite gaming experience:-
The immersive Cannes experience is just one of Brut’s technology initiatives aimed at making the Cannes Film Festival more accessible to a wider audience, including younger audiences who would be active on platforms such as Fortnite.
Brut co-founder and CEO Guillaume Lacroix said it was important to steer Cannes into a format more widely used by future generations to make the film festival, the world’s largest, accessible to most people. demos. To that end, video game platforms such as Fortnite provide a great platform to engage these younger generations. Raw is a value-driven application supported by François-Henri Pinault and James Murdoch.
The company claims to have acquired expertise in operating new platforms and the addition of Cannes to the metaverse is a natural extension of the company’s commitment to adopting new technologies. The company says it’s also building “an exciting metaverse” where it will play an important role.
An exact model of the many aspects of the Cannes setting has been recreated in Fortnite by renowned French studio Vysena. These include details such as the Croisette and even the Palais des Festivals as well as the famous steps of Cannes. The French studio specializes in maps and the maps it has recreated of Cannes are ultra-realistic and with impressive visual and sound aspects “à la Brut”.
Brut will also host the Maison des Créateurs du Festival de Cannes where around a hundred creators from all over the world will be brought to the Croisette where they will meet famous actors, filmmakers as well as agents in small groups. Brut has also teamed up with artist NFT Pplpleasr for a fundraiser held on May 2 where 75 NFTs were sold and the proceeds go to USC Annenberg Inclusion Initiative which supports young designers.
Source: Press release
https://virtualrealitytimes.com/2022/05/08/cannes-film-festival-coming-to-the-fortnite-metaverse/https://virtualrealitytimes.com/wp-content/uploads/2022/05/Brut-Cannes-600×336.pnghttps://virtualrealitytimes.com/wp-content/uploads/2022/05/Brut-Cannes-150×90.pngArtTechnologyCannes, the world’s largest film festival, will be accessible on Epic Game’s Fortnite thanks to the festival’s new partnership with international media app Brut. The festival will make its metaverse debut during which its famous backdrop will be recreated in Fortnite. The experience will take players to…Sam OchanjiSat
Ochanji[email protected]Administratorvirtual reality time
