2017 was not a good year for the film industry. Box office revenues are dropping and audiences aren’t showing up, not like they used to be anyway. However, theater owners and chains haven’t really thrown in the towel. There have been many changes to the overall theater experience in recent years – digital projection, stadium seating, dinner / wine / beer served at your seat, THX audio, and lively seating – experiences naturally vary by region. .
Unfortunately, these innovations haven’t exactly transformed the industry so far. So, can anything save movie theaters? Most people will tell you that what sets them apart is the quality of the movies themselves, but Hollywood loves their gadgets, and now they’re testing a new concept, which might not save theaters but could give consumers a boost. new way of living them.
Related – James Cameron Says Avatar Sequels Are In ‘Full-Tilt’ Production, Discusses Filming On Virtual Sets
According to Deadline, Paramount Pictures is collaborating with Bigscreen – a virtual reality (VR) service – while partnering with several high-tech companies including Oculus, Samsung, HTC and Microsoft to launch a one-of-a-kind virtual reality cinema.
No, you won’t be dragging your expensive VR glasses to your local movie theater, but you can sit on your couch and watch a movie on the big screen as if you were in a physical movie theater. It’s not the craziest idea I’ve ever heard, but it’s pretty common. Kudos to Paramount for thinking outside the box, right?
So how does it work? December 3, any consumer with a VR headset (all VR brands included) can log on to bigscreenvr.com and watch Paramount’s Top Gun 3D. As part of the experience, you’ll enter the theater, see movie posters, find a seat, and watch trailers before the main screening begins. Apparently, attendees can even chat with other theater patrons before the feature film.
The experience is free and sessions start every 30 minutes. Paramount is planning an additional film series in 2018. While this is just an experience for Paramount, it’s a great way to engage with tech-savvy VR consumers. It is assumed that this will also help sell more helmets.
It’s not clear how (or if) this can help individual theaters or channels, but you can imagine where it could lead. For example, partnerships between chains like Regal or AMC, third parties like MoviePass and the studios themselves to create a whole market while moviegoers can explore cinema on a whole new level.
This VR simulation of the theatrical experience is a little weird. There is also an element of The matrix to the whole effort, too. However, it’s a pretty cool idea and worth following wherever it leads.
Would you like to watch a movie in a 3D virtual cinema? Let us know in the comments below!
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THE SOURCE: Deadline