Volta XR: http://volta-xr.com/
The grant will develop the next generation of audience interaction and co-creation
The free self-service XR creation platform Volta has received a £400,000 grant from Innovate UK, the government-backed agency that drives productivity and economic growth by helping businesses scale and achieve the potential for new ideas.
This is the latest major development in a bumper year for Volta, which has begun to make its mark in the global entertainment industry. Its innovative technology — which was named one of TIME magazine’s Best Inventions of 2021 — allows artists to turn their physical concerts or live streams into mixed reality shows. He was recently seen in action at the Glastonbury Festival during sets by Bonobo, Jamie Jones, TSHA, Grove and Smoke the Engineer, all enhanced by automated visual effects synchronized in real time with their music.
The grant will go towards researching and building audience engagement features that can bring global and local audiences together at live events. The goal is to enable online and physical audiences to impact the actual experience of a live event in real time, as well as create a new revenue stream for artists who can generate meaningful income. and helping artists engage with their fans far beyond emoji overlays and donations. Audience interaction not only brings fans together, but engagement drives brand awareness and with audience participation being a key feature, Volta gives fans a reason to watch and interact with the stream, rather than to just listen to it.
The grant will also help Volta create the ability for audiences to interact in a way that benefits artists of all levels, by incorporating game mechanics with in-app purchases and remote user interaction into live events in the purpose of creating additional value in the music industry for the long tail of artists who historically have not been able to earn meaningful income from their art.
There will also be an element of research undertaken: Volta plans to hire behavioral scientists to uncover the motivation of live, live concertgoers and the psychological implications of making the experiences interactive.