Coders and showbiz may sound strange, but it’s one of the latest bets in Latin America to promote software development and bring the topic of global demand for tech talent into TV viewers’ living rooms.
Software engineers from various countries and backgrounds in Latin America had the chance to experience the glamour, exposure and high pressure that comes with participating in a reality show broadcast as an 8-episode mini-series to an audience globally via Amazon Prime Video.
Under the title COD3RS Championshipthe show pitted more than 70,000 software engineers across the region in challenges that tested not only their coding ability, but also their problem-solving skills, sensitivity, and knowledge of some of the most pressing issues affecting Latin America and the rest of the world. .
“Each coder will test their ability to meet challenges with ingenuity and innovation. They can all change the world,” the show’s host, Brazilian actress Bianca Comparato, announced in her first episode.
COD3RS uses the toolkit of reality TV (confessional interviews, candid participant profiles, competitive rush, and dramatic interactions with the host), combining these tropes with the fluorescent lights and neon lights of a high-tech aesthetic, slices life on its participants and honest-to-god sessions of pure coding. The end product is an amalgamation of flashy television production, daily computer work and travels to Latin American cities, neighborhoods and rural communities.
However, it’s not all about the flash and the competitive spirit. COD3RS aims to function as a showcase for Latin American IT talent, showcasing the quality of software engineers available in the region, as well as promoting the opportunities at hand for young, dedicated prospects interested in technology. The focus of the show is underscored by the fact that IBM is one of the main drivers.
“The job market continues to evolve at a rapid pace, and it requires more and more talent and disruptive skills to create a new world,” said Tonny Martins, chief technology officer at IBM LATAM, in a interview with the press. “We want to inspire people to create a future together, today. We are all protagonists in this process.
Latin America is no stranger to the tech talent crisis. Private companies, universities and governments in the region are struggling to produce the number of software developers and computer engineers needed to meet the growing demand for technology services. With Nearshore projects becoming increasingly popular among American, Canadian and even European companies, the pressure continues to mount.
“Governments need to provide incentives and step up efforts to get universities closer to STEM […] Countries that do so reap the greatest benefits” —Carlos Pallotti, former Argentine Undersecretary for Technology and Production Services.
COD3RS will not solve the problem immediately. Nevertheless, it will help promote IT as a valuable source of employment and even as a viable tool to change the world in a positive way.
“It’s good. It demystifies the image of the programmer as a nerd and shows the reality of hundreds of young people in the region,” commented Carlos Pallotti, former undersecretary for technologies and production services at the Argentine Ministry of production, science and technology.
“We need a strong commitment to STEM careers. Governments need to provide incentives and step up efforts for universities to move closer to STEM rather than social or economic disciplines. the main advantages,” added Pallotti.
code the world
Bruno Volcovinsky is only 22 years old, but he is very aware of many of the issues affecting his country (Argentina) and Latin America as a whole. He is also aware of the power of what others see as nothing more than lines of code stacked on top of each other.
Bruno’s profile matches that of many participants vying for COD3RS‘ first price. He is a talented young programmer from Latin America. More importantly, he is eager to help solve problems in his community. In mid-2020, when the Covid-19 pandemic was at its peak, Bruno created Vecini, a platform that connects volunteers with people in need of a helping hand. Right now, he’s working on a program that will help companies monitor emissions and other climate-related data.
#Coders The promise and the challenge is that cualquiera de los 70,000 participants can change the reality. Bruno Volcovinsky @bvolcovinsky participated en #Coders y así contaba su experiencia. @bibicomparato @nachoviale @ibm @pulpo_pr @Ogilvyargentina @PrimeVideoLat @die_palacio pic.twitter.com/eSDLzUZ4Xz
— StoryLab Argentina (@StoryLabArg) July 21, 2022
COD3RS gives Bruno a chance to launch his programming career to greater heights. For him, however, the miniseries is an opportunity to show everyone what stacks of code can do for the world.
“It’s about showing people that programming isn’t always about creating neat little programs that manage a store’s inventory or their accounting operations, which is the common thing to do,” he said. said in an interview with NSAM. “Software development can address issues such as climate change, energy management and the development of the future in general. That’s what attracted me from the start.
“Software development can address issues such as climate change, energy management and the development of the future in general” – Bruno Volcovinsky, Participant COD3RS
The show brought together tens of thousands of programmers, young and old, from booming cities, rural communities and barrios, from countries like Colombia, Brazil, Argentina, Peru, Chile, Mexico and Venezuela. Many of them share Bruno’s attitude towards programming and his hopes for this COD3RS will suffice for the image of software development.
“What I like about technology is its ability to solve problems, to provide solutions. Not just problems within a company, but problems in a community,” Gabriel, a 25-year-old Brazilian, said during the first episode of the miniseries. Nilari, a 22-year-old Chilean, added in the same episode: “I would like to help and motivate students to get into technology; it’s the future.
Although COD3RS‘ the participants number in the tens of thousands, only 100 will reach the final. They will have the chance to compete for the show’s top prize: a trip to Tel Aviv (Israel), where they will visit the offices of what has been described as one of the best startup accelerators in the world.