Yanira D. Kivi 
“Genie VR,” a computer-generated multimedia service that plays visuals along with music content, will be delivered on a separate section of Genie’s mobile app, music services maker and distributor said at a press conference .
Wearing an HMD or head-mounted display, Genie VR users can watch concerts and performances by K-pop stars in a lively three-dimensional cyber-presence. Users can adjust the 360 ​​degree view with their smartphones, while using the Genie app.
During the press conference at KT headquarters in central Seoul, Nayeon and Jihyo of 12-member K-pop girl group TWICE introduced the new service, playing TWICE’s latest guerrilla concert in the capital city.
Genie VR is part of KT Music’s “GiGA VR” project, which aims to create music content based on virtual reality and develop VR players for a futuristic music service that takes music videos to the next level.
“We are now poised to offer spatial music experience services as the next step in see and watch music services,†said Kim Sung-ook, Managing Director of KT Music.
By the end of this year, KT Music plans to produce 100 articles of music content in virtual reality, using concerts, showcases and other shows related to cultural content, in partnership with seven major management agencies. stars.
In July, KT Music is expected to launch “Genie Smart Life”, a big data-based music curation service. Running on Genius, the system independently developed by KT Music, the service provides personalized music content that best matches users’ preferences.
By analyzing a big data pool made up of some 10 billion factors in music streaming history, Genie Smart Life delivers music content matched by user location, weather, and even physical cues. (Yonhap)
