Gravity Sketch, a 3D design tool used by Adidas and Volkswagen, has raised $33m (£25.3m) in a Series A funding round.
The London-based startup will use the extra capital to improve its platform, which allows designers to create 3D ideas from the start instead of starting with 2D sketches.
Design teams can then visualize their projects in virtual reality and take notes in real time.
Gravity Sketch sees the VR aspect as a timely feature that will appeal to brands looking to enter the burgeoning metaverse space.
Gravity Sketch was founded in 2014 by industrial designers Oluwaseyi Sosanya, CEO, and Daniela Paredes Fuentes, CXO.
Sosanya said, “3D design is the backbone of our consumer economy; integral to the production of every car we drive, every shoe we wear, every movie we watch and every video game we play. Yet the modern design process remains inefficient, convoluted and expensive, with teams forced to alternate between 2D and 3D tools unsuited to our age of hyper-collaboration and remote working.
The funding round, led by Accel, brings Gravity Sketch’s total funding to over $40 million, including $1.7 million from a seed round in 2018.
The company said it will also use the new money to support sales as it seeks to grow its 100,000 monthly users and one million downloads. It counts Nissan, Ford and Reebok among its customers and is also used in educational contexts.
Gravity Sketch, which has a team of 40 people based in the UK, US and Germany, says its revenue has grown 4x over the past year.
Sosanya added, “At Gravity Sketch, our goal is to meet these challenges by enabling teams to create and communicate their 3D ideas in the fastest and most intuitive way possible, whether they are designers or not.”
Other venture capitalists in the Series A round included GV, Kindred. Gravity Sketch has also received backing from angel investors including Will Smith of Dreamers VC and Kevin Durant and Rich Kleiman of Thirty Five Ventures.
“We expect 3D design – coupled with the advent of virtual reality – to only grow in importance as brands race to build the emerging metaverse,” said Accel Partner Harry Nelis. “The first organic traction and top brands that Oluwaseyi, Daniela and the team at Gravity Sketch have already achieved as clients are extremely impressive.”