Path in October, Magic jump, the still-in-stealth company developing an augmented reality headset, announced it had raised $ 502 million in Series D equity, led by Singapore-based investment firm Temasek Holdings. The problem was that at the time, they just promised to create a headset using some type of light-field technology that would result in superior augmented reality experiences, an area that most of the big consumer tech companies are looking for. . But he never gave a launch date for his device, nor gave many details on how it works.
But it looks like something is really going on. They invited a reporter from Pitchfork, an online music magazine, to his office to find a new TÃ³nandi mixed reality app created in collaboration with the Icelandic group Sigur RÃ³s. The demo, which would later be described as “infuriating,” ran for around eight to ten minutes and features new music created by the band for the app. There are fantastic spirit-like creatures that conformed to real-world objects in the demo room, and the interaction with some virtual objects produced different sounds, such as the singer’s voice.
This came as a confirmation from a week ago when Magic Leap CEO Rony Abovitz cryptically promised “fun and cool stuffFrom this secret augmented reality startup. He promises that they will be in a space where everyone can become a creative partner at the speed of their imagination. “This is one of our goals: you imagine, you say to yourself, you create, almost at this speed. Almost at the speed of playing a guitar. You want a car and a bird, just boom boom boom, there’s a car and a bird. You want him to sing opera, ahhhh. ‘OK, stop that, go away’, boom, they go. We are so close to that. It is not fancy. You will see it coming.“
In terms of launch, the report only notes how TÃ³nandi could be made available for download on Magic Leap “one day, “while the application”it looks like it’s almost ready for public consumption.“
Obviously, the company still doesn’t allow anyone to talk about the material they have. From the app’s description, it seems clear to me that they’re still on to what they originally started making – a headset, something in the same field as Google Glass, HTC VIVE, and the Lenovo Jedi Challenges helmet.