Dixie D’Amelio’s name is usually followed by data points and detailed lists of followers, feeds, views, engagements, comments, etc. That’s understandable in the influencer age, although few brag about the metrics D’Amelio can reach with over 90 million followers on Tik Tok, Instagram, YouTube, and Twitter. But that’s not how she values ââsuccess.
Even though his debut music video, âBe Happy,â was broadcast over 108 million times on YouTube after debuting last summer, D’Amelio considers his latest music video for âPsychoâ which was just released as a hit even before. its publication. . “I already know it’s successful because I love it,” she said Hollywood journalist Thursday evening a few minutes before unveiling the video directed by Steven Gomillion during a party in West Hollywood organized by Triller in partnership with the Original Donut Shop. “I don’t know if it’s arrogant, but I feel like it’s an important attitude to have because not everyone will like everything you do.”
The 19-year-old, who will soon be seen in the Hulu reality TV series The D’Amelio show in front of her younger sister Charli and her parents Heidi and Marc, spoke about her creative process, a possible tour, and the comparison between creating content for social media and reality TV.
What was your vision of the “Psycho” music video?
Exactly how it happened. We actually did two days of filming for the video. The first was very fashion, top model look and it was very pretty. When we saw him, we knew he needed more – like a psychological element. We had to do all this side and it kind of came together.
How involved are you in choosing the directors and photographers you work with?
I am fully involved in this whole process. [Steven Gomillion] is so amazing, and it exactly took my creativity [ideas] and brought it to life. I’m so happy with the way it turned out.
What have you learned about the music business over the past year?
I feel like I learned a lot during this process. Music has been a big part of my life, but never recording. Once I did, I fell in love. Now I like to write. I fall in love even more in the whole process. Even though it all happened so fast, I was never overwhelmed by the speed of it all. I just want to keep going, keep improving, keep releasing new things. Discussions on an album are there. I don’t have a specific date yet, but maybe by the end of this year.
You mentioned a tour earlier …
There is nothing planned yet. I said I have three pop-up shows coming up, but these aren’t planned – I just told people and aired it and then it’s gonna happen. But yes, I will have a few shows later this year.
People talk so much about feeds, views, engagement, likes, etc. as a means of measuring success. How will you measure the success of the “Psycho” music video?
I already know he is successful because I love him and have great confidence in him. I don’t know if it’s arrogant, but I feel like it’s an important attitude to have because, again, not everyone will like everything you do. His art and his art are difficult to share because receiving people’s opinions on art is difficult. It’s hard to have someone say, âOh, I don’t like that,â and you’re like, âWell, it’s me, it’s my emotions, it’s my creativity. The numbers are cool but I care more about the people who support me and their opinions, and they love it. I am so proud to put my name on everything that happens.
We’re weeks away from the Hulu premiere of Your Family Show [Sept. 3]. It’s one thing to point a camera at yourself, but it’s another to have people point cameras at you and create a reality TV show. How did the experience go? Would you do a second season?
I would 100% do a season two – it was so much fun. It was cool spending a lot of time with my family because even though we talk a lot and see each other, we don’t see everything we do. Maybe I’m in writing camp where Charlie is dancing, and on the show we literally look at our lives and get caught up, like, “I didn’t know you were doing that!” Honestly, it wasn’t weird having cameras in front of us because we’re still ourselves. It’s not like we’re playing roles or being fed lines. It’s us and our family. It was really cool.
Interview edited for length and clarity.