Renamed A creative collective, Livespot360 has announced a host of cutting-edge new formats intended to forever transform digital experiences. These innovations will cross entertainment and experiential marketing as LiveSpot360 seeks to use innovation to transcend these difficult times.
These unique platforms will feature cutting edge technology, as Livespot360 will explore the application of virtual and augmented reality to deliver stellar experiences through their virtual hub.
Founded in Lagos, Nigeria, Livespot360 enjoys an enviable reputation for creating some of the most memorable concert experiences in Nigerian history. From the famous Love Like A Movie concert series with Kelly Rowland, Ciara and Kim Kardashian, to the highly acclaimed The Falz Experience and Cardi B’s historic centerpiece at the Livespot X Festival in Lagos and Accra, LiveSpot360 has been at the heart of unforgettable experiences organized.
The company’s 360 creative expertise manifested itself in all marketing communications, i.e. advertising, digital, technology, production, experience and entertainment. These victories allowed LiveSpot360 to quickly become one of the most respected companies in the industry.
With the launch of these new platforms, LiveSpot360 seeks to revolutionize the way consumers interact with different forms of leisure and entertainment activities. These initiatives also have the potential to help save the entertainment industry which has been hit hard by the COVID-19 pandemic.
Since February 2020, some of the world’s greatest musicians have had to cancel scheduled concerts and performances, resulting in a gross loss of over $ 200 million for the music industry alone.
The new property of Livespot360, Virtuopia – a virtual reality platform powered by LiveSpot360, offers an exciting alternative that will allow creatives to engage fans in innovative and fascinating ways.
Virtuopia will take audiences on an immersive journey to concerts, games, festivals, fantasy-themed adventures and more, through augmented reality (AR) and virtual reality (VR). Other experiences include virtual cinema, 3D product / storefront launches, live events broadcasting, conferences, among others.
The location-based virtual reality entertainment industry is set to grow to $ 825 million by 2021 according to forecasts from Greenlight Insights. The cinematic experience may become a leader in this emerging market, and LiveSpot360 seems to be getting ahead of the curve with these new innovations.
Speaking on the new offerings, Deola Art Alade, CEO of Livespot360, said: “In the wake of the new reality, in the midst of the COVID-19 pandemic, at Livespot360 we aim to stay one step ahead, setting the pace and seeking endless possibilities. We have always defined and developed great brands and these platforms will not be an exception. We will continue to do so through a carefully refined ideation and creative development system, leveraging our vast network of resources to communicate across multiple platforms.“
It doesn’t end there, however, as another announced platform, Utopia, aims to engage consumers with cutting edge experiences through Drive-In Discos / Parties / Clubs / Concerts / Cinemas, Drive-Thru Fast Food & Grill and other experiences. Utopia seeks to offer an alternative, but equally enjoyable, alternative to physical events.
In addition to these, Livespot360 will unveil Hybrid Events – a series of specially curated live and archived experiences hosted on the company’s lifestyle and entertainment platform, Livespot Nation.
Commenting on this, Dare Art Alade, Chief Creative Director, Livespot360 noted, âThe creative revolution that Livespot360 brings to the marketing industry is based on years of commendable work and a track record of excellence. We thrive by applying our creativity to deliver real and exciting marketing solutions to all of our clients and audiences. We are a 360Â° creative collective in the digital age, unified by a passion for developing disruptive ideas that turn consumers into fans.
Livespot360’s latest bundle of offerings offers existing customers, partner brands, artists, creatives and more, a renewed opportunity to engage audiences through innovative platforms and unique experiences.