LONDON: Snapchat launched a new augmented reality lens on Thursday that teaches users how to perform CPR.
Ahead of Global Restart a Heart Day on October 16, Snapchat has partnered with the Global First Aid Reference Center and social tech agency GoSpooky to create the new augmented reality experience that teaches the fundamentals of CPR .
The new objective “aims to educate users on the essential steps to take if they enter an emergency situation and allows them to learn the fundamentals of CPR step by step. The entire experience can be repeated to facilitate learning,” the companies said in a joint statement.
The AR experience, available in over 10 languages including English, French, Arabic, Spanish, Italian, Swedish, Japanese, Hindi and Norwegian, aims to raise awareness of vital importance of CPR in emergency situations.
“Released globally and available in 10 languages, the new lens uses Snap’s world-leading augmented reality technology to go beyond reading the techniques and show them (users) in a realistic example how to perform the procedures. rescue,” the statement added.
The new Snapchat feature is a handy tool to provide training and educate users on the value of CPR, which, if performed early in an emergency, can dramatically increase a person’s chance of surviving a shutdown cardiac.
According to the Global First Aid Reference Centre, seven out of 10 cardiac arrests occur in front of bystanders, yet less than 20% of people end up providing first aid.
A study on the Saudi public’s knowledge of CPR published in February 2021 found that more than 50% of people were unaware of CPR and only 4.4% had undergone formal training.
“While not intended as a substitute for formal CPR training, the initiative aims to educate about the basic steps and importance of CPR, and to increase people’s confidence and willingness to take action. in such a situation,” said the International Federation of Red Cross Societies. said the Red Crescent Societies.
“It also leads users to their local Red Cross Red Crescent website for more information or how to arrange in-person training.”
Users will be able to learn more about CPR when opening the lens via Snapcode or via the Snapchat carousel.
When opened, the lens creates a virtual life-size human mannequin on the user’s floor. It then walks Snapchatters through the steps of CPR, along with other things like the optimal frequency and speed of chest compressions. Multiple-choice questions also help clarify each step.