Indian composer AR Rahman’s VR film Musk premiered at the 75th Cannes Film Festival which begins today and ends May 25. The Oscar-winning and Grammy-winning artist makes his directorial debut with Musk — a tale of revenge punctuated by movement, music and perfume. The film is presented exclusively at Cannes XR in collaboration with the Marché du Film, as part of the Cannes Film Festival.
Musk is a one-of-a-kind virtual reality feature film imagined by Rahman with Intel and its partners. The film follows Juliette Merdinian (army of the dead‘s Nora Arnezeder), who for 20 years has been an orphan, searches for the men who changed her destiny with a powerful memory – that of their perfume. Musk Rahman brand tapping into an immersive medium of storytelling that explores the endless possibilities offered by virtual reality and the artist’s imagination.
Rahman revealed in a statement that the film has been in the works for several years with collaborators around the world. He said: “We sought to create an unprecedented subtle sensory cinematic surrealism. The aroma and music subjectively bring warm memories to the audience. Musk is Rahman’s second film after 2021 99 songs which saw the composer make his writing and production debut.
Rahman will be seen on the Cannes red carpet alongside British actor Guy Burnet (Mortdecai, Pitch Perfect 3, Ray Donavan) who plays a musician in Musk as well as Ravindra Velhal (Dunkirk, Save Every Breath, Spider-Man: Far From Home, FirstMan VRE), Intel’s Global Content Technologist who serves as Executive Producer and Chief VR Technology Officer for Musk. The musician and filmmaker is part of the Indian delegation to Cannes led by Minister of Information and Broadcasting Anurag Thakur which also includes artistic personalities from the country such as Nawazuddin Siddiqui, Mame Khan, Ricky Kej and others.
Over the past two years, Rahman has embarked on a new creative chapter through filmmaking after composing for films such as Slumdog Millionaire (2008) which won him Academy Awards, Grammys, Golden Globes, BAFTAs and more. “Creating a feature-length VR cinema experience that pushes the boundaries of storytelling and incorporates multiple senses has been a guiding force for me,” he added in his statement.