The landscape of music festivals has changed dramatically this year in the wake of COVID-19, resulting in many festivals moving to the live broadcast space. The team behind the Glastonbury Shangri-La Festival did something different – they partnered up with Jam VR, Sansar, Orca Sound Project and Beatport create the largest independent music and arts festival in the world in virtual reality, Lost horizon.
âThe colossal negative impact this pandemic has caused on the creative and music industries has also meant that we cannot take the annual moment to celebrate our community through art, culture and music. However, it has also opened doors for huge new creative projects that might have seemed wacky just a year ago, âsays Jolyon Klean, founder of Orca Sound Project. “It’s not just a normal streaming experience, it’s a look to the future and a celebration of how we’ve adjusted to globally difficult times.”
Lost Horizon, which takes place July 3-4, will be fully interactive and feature four stages (Gas Tower, Freedom, Nomad, and SHITV), creating an experience similar to in-person events. Attendees will be able to explore the festival for free via PC, VR or mobile app, or they can also stream it on Beatport or Twitch. The lineup features some of techno’s biggest names, such as Seth Troxler, Peggy Gou, Jamie Jones and Eats Everything, as well as underground and visual artists. The multi-level experience, built by VR Jam and Sansar, will allow participants to interact with each other, enjoy art and performances, discover secret headliners and hidden places, descend on the dance floors and more.
âI’m thrilled because it will make it much more appealing to audiences because of its immersive concept,â said ANNA, who will be performing for Lost Horizon. âA lot of the streams right now are just us with a white background, and at the end of it I feel like the audience just puts the music in the background and carries on with their day. When you attend an event, it’s about the whole experience: the lights, the crowd and the stage. With Lost Horizon, you will still be able to feel this experience but from your home.
Carl Cox, who will also perform for Lost Horizon, has experience with VR DJing before. âIt’s another world. Once you’re inside virtual reality, there’s nothing like it, âhe adds. âMe, being an avatar and still being able to DJ from a virtual point of view is incredible. And to know that there are other like-minded people [and] being able to be connected with them … that has unlimited limits.
Lost Horizon, which will raise funds for The Big Issue and Amnesty International, was designed to resemble the Shangri-La festival in Glastonbury, while also showcasing new areas and new artwork, as there is no creative limits in the world of virtual reality, Klean said. . Cox adds that this concept of unlimited creative opportunities also applies to what DJs can play inside a virtual reality festival as opposed to a typical event.
âI think what’s really amazing as a DJ now in this new kind of world of ours is that I’m actually able to play whatever I want,â he says. âI have no limits to the music I can play, and I like the idea that as a DJ I can basically be freer in my music. Push the limits. Go as far as you want. Because it’s an experience for me and for everyone, [and] to know that now where we are, it’s a reset for all of us to do basically what we love to do.
In addition, Klean adds that participants will be able to access the climaxes at the top of the virtual towers to get the âbest viewing perspectiveâ of Lost Horizon. Since there are no boundaries in virtual reality, Lost Horizon offers a truly unique festival experience that will allow attendees to access incredible views of a festival that are not possible for in-person events.
âThe beauty of the Lost Horizon Festival is that while we may not be able to be physically present at our favorite festivals and gatherings this year, we can continue to create new memories and stories like we would if we were at your favorite festivals,â Klean says. “This is the opportunity to be part of the future and we invite you to be the first to share these moments with all our artists, your friends and other festival-goers that you will meet in the Lost Horizon.”